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celesteshiflett

Logo Previz

I wasn't quite sure where to start with this assignment because I don't know about a lot of brand logos that I would want to replicate. However with a bit of googling I found a trend in logo animations I really enjoyed.


1 - This was my favorite that I found. The fluid nature of the movement is extremely interesting seeing it wrap around and bounce like water but in a unnatural way is really pleasing to the eyes.


2 - I really like the way the letters bounce and the speed graphing for it feels like its being written out for you but extra fancy. As well as the little design flairs as it's being written out are really nice to emphasize the motion. Additionally I really like the color shifting, I wonder if there is an effect that can create a similar result in after effects.


3 - I don't really like the way they mixed the 3d bubbles into the logo animations in these 4 examples, but I really like the way the circles move around. It reminds me of a helix or like Celtic knots which I really like the look of. I kind of want to see if I can incorporate some of that fluid movements and Celtic feel into my own design.





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